Marketing Campaign Manager
We are a fast-paced, rapidly growing luxury photography and education company based out of Miami, FL, seeking a dynamic Marketing Manager to join our remote team.
In this role, you will be the creative force behind our marketing initiatives—overseeing the translation of marketing strategies into captivating content across multiple platforms—including social media, email campaigns, and other promotions.
We thrive in a collaborative, all-in, and agile environment—and we are excited to welcome a self-starter who enjoys taking on new challenges and turning innovative ideas into reality.
now hiring
THIS POSITION IS A PERFECT FIT FOR YOU IF YOU...
- You’re excited about and motivated by the world of luxury aesthetics and the challenge of setting the industry standard for high-end marketing experiences.
- You have past experience in working with luxury brands.
- You love turning marketing ideas into action plans and think in terms of integrated, multi-channel campaigns vs single-channel silos.
- You’re obsessed with marketing, business, content creation, and continuously learning more about all three to stay relevant and grow.
- You’re a pro at proactively identifying red flags and offering creative, innovative solutions.
- You’re a self-starter, efficient communicator, natural leader, and collaborative at heart.
- You have a strong attention to detail and a propensity for forward-thinking and setting your team up for success from the start.
- You can navigate tight deadlines, multiple projects, and sticky situations with grace. (Juggling is your superpower!)
- You take ownership of—and pride in—your work. You embrace new challenges and quickly adapt to changes on-the-fly.
- You have a knack for creating organization and simplicity out of even the most chaotic circumstances.
- You’re honest and direct—yet diplomatic—and have an all-hands-on-deck, ‘how can we make this work?’ mentality.
- You work well with others and can quickly build rapport and trust.
- You’re tech-savvy and are always seeking to learn and master new platforms and programs
- You’re into personal development and strive to become a better version of yourself every day.
- You’re open to feedback, coaching, and mentorship—bringing a growth-oriented and positive attitude to your work.
WHAT SUCCESS LOOKS LIKE
~ A Confident and Engaged Team: Fostering a team environment where employees, contractors, and virtual assistants are confident, engaged, and productive. Collaboration and positive communication are key.
~ Efficient Project Execution: Ensuring that projects are streamlined and completed effectively within designated work hours and budget constraints. Meeting deadlines and KPIs are essential benchmarks of success.
~ Continuous Innovation: Implementing innovative strategies consistently to enhance efficiency and productivity—encouraging a culture of creative problem-solving and forward-thinking.
~ Rapid Issue Resolution: Addressing mistakes swiftly and efficiently, coupled with the development and implementation of proactive plans to prevent their recurrence.
~ Achieving Quarterly and Yearly Goals: Meeting and exceeding quarterly and yearly goal metrics, setting quarterly and yearly OKRs, and contributing significantly to the growth and success of KT Merry Brands.
- Project Planning and Coordination: Collaborate with the Project Manager to create concrete project plans for digital programs, online learning, and photography initiatives. Coordinate timelines of larger digital projects—ensuring seamless execution with core team, virtual assistants, and third-party vendors.
- Comprehensive Content Creation: Develop thoughtful and creative project briefs, translating marketing strategies into compelling content for various platforms—including webpages, funnels, emails/newsletters, social media, presentations, podcast promos, and content calendars.
- Optimization and Feedback: Review existing marketing materials, offering constructive feedback and data-driven recommendations. Maintain high-end, luxury aesthetics and compelling messaging throughout all brand-associated initiatives and materials.
- Budget Management and Analysis: Assist in defining project scope, creating schedules, managing budgets, and analyzing marketing data. Make data-based recommendations for content and strategy enhancements, ensuring optimal results.
- Team Collaboration and Leadership: Work collaboratively with the Project Manager, team members, and external contractors. Ensure the team is working efficiently, identifying and resolving roadblocks, and recommending resources/solutions for effective project completion.
- Digital Marketing Material Management: Assist in sourcing, building, QA, and distribution of digital marketing materials. Utilize platforms like Asana, Google Drive, and Dropbox for project management, task tracking, and organization. Own the Asana project management system—which involves creating projects, tasks, and due dates. Help organize and maintain Google Drive and Dropbox folders for streamlined access to essential resources.
- Launch Strategy and Improvement: Create and update master launch tracking documents—such as Project Charters—for every launch promotion. Conduct post-launch analysis, compile insightful debriefs, and use gathered data to implement improvements for future launches.
- Proactive Enhancement: Proactively own the Marketing function of KT Merry Brands. Regularly contribute innovative ideas to enhance and improve various aspects of the businesses—ensuring continuous growth and innovation.
- Support to Leadership: Support the Founders and the Integrator/COO on campaign needs and projects as assigned—fostering a collaborative and dynamic work environment.
In addition to the core responsibilities mentioned above, the Marketing Manager at KT Merry Photography and KT Merry Education will:
- Drive Strategic Program Launches: Lead the planning and execution of digital course, workshop, and coaching program launches—ensuring successful implementation and engagement.
- Optimize Lead Generation Strategies: Own lead magnet and funnel audits and evolutions—maximizing our lead generation efforts for increased conversion rates.
- Enhance Brand Identities: Conduct audits and optimizations of our brand portfolios—ensuring consistent and compelling brand identities for KT Merry Photography and KT Merry Education across all digital platforms.
- Revamp Website and Brand Assets: Take charge of website and brand asset revamps—which includes refining our online presence to reflect our luxury brand image effectively.
- Create Compelling Marketing Content: Develop engaging marketing content—including social media captions, email copy, and website content—to captivate our audiences and drive brand awareness.
- Manage Online Learning Platforms: Support and manage online learning and customer fulfillment technology platforms (e.g., Kajabi, Searchie)—ensuring seamless content delivery and an exceptional user experience.
KEY RESPONSIBILITIES
KEY RESPONSIBILITIES
At KT Merry Photography and KT Merry Education, we are guided by our core values:
~ Integrity: Be your word, communicate transparently, and maintain honesty in all interactions.
~ Impact-Driven: Drive mission, impact, and sustainability in every endeavor, thinking forward and giving back.
~ Intentional Action: Show up with purpose, bring your highest energy, and constantly seek growth and self-improvement.
~ Uncommon Sense: Use your instincts and focus to anticipate challenges, find proactive solutions, and maintain a can-do attitude.
~ Swiss Army Knife: Be resourceful, agile, and versatile, wearing different hats to help the team achieve goals.
~ Get Shit Done: Prioritize action and results, focusing on the 20% that drives 80% of the outcomes.
~ Impeccability: Approach every task, no matter how small, with the level of flawlessness and care expected from a luxury experience.
~ Holistic Growth: We believe in the holistic development of our team, both professionally and personally, fostering a culture of continuous learning and self-improvement.
WHAT WE VALUE
KT Merry Photography specializes in luxury destination weddings and editorials across the globe. Media outlets—including Vogue, Harper’s Bazaar, Brides, People Magazine, and Martha Stewart Weddings—consistently recognize KT as a top wedding photographer. We have two fine art print shops selling artwork to interior designers and discerning clients worldwide.
KT Merry Education specializes in offering education for photographers and creative professionals with online launches several times yearly.
Throughout all facets of our work, we are committed to marrying luxury services with our deep-seated belief in sustainability and giving back.
To learn more, we encourage you to explore our websites at KTMerry.com and KTMerryEducation.com.
ABOUT our brands
We know that there are many systemic barriers that exist within and beyond traditional hiring processes. We are committed to growing a diverse team that reflects the world we live in.
For this role and all others, we encourage people of color, women, LGBTQIA+ people, and allies to apply.
TO APPLY
A brief intro video is highly encouraged! Record an introduction video in under 2 minutes sharing why you want this role. (Note: The video doesn’t need to be fancy at all. A selfie video with your phone is fine!)
Submit your resume and intro to careers@ktmerry.com with the subject line:
JOB TITLE - Your Name