Job listing
Social Media Manager
A full-time, in-house role owning KT Merry's day-to-day online presence: publishing the weekly content plan, curating and sequencing every feed post, Reel, and Story for grid-level cohesion, editing short-form video with a restrained editorial hand, and running the inbox/DMs in KT's voice. This is a taste-driven partnership, not ghostwriting or reactive community management. You're executing inside KT's existing strategic system (content calendar, KPI dashboard, brand voice guide), but the visual judgment, what makes the cut, how it's sequenced, what's on-brand, is yours to own.
now hiring
Overview
Full-Time
location
Remote
Department
In-House
reporting to
KT Merry
KT Merry is a global destination wedding and editorial photographer, writer in progress, and former cowgirl—known for work that holds both scale and intimacy, with a foundation in fashion photography that shows up in every frame. Her clients include some of the most iconic celebrations in the world; her editorial work has appeared with Monique Lhuillier, Harper's Bazaar China, and Vogue Weddings.
@ktmerry is the trunk of a growing creative ecosystem—photography, an education business for photographers (@ktmerryeducation), a fine art print line, a preset collaboration, and a book-in-progress. The mission underneath all of it: make the world more beautiful for all.
This is a company at an inflection point. KT is scaling her social presence aggressively over the next several months, with an ambitious growth goal for @ktmerry and real investment in getting there—which is exactly why this role exists now.
who we are
+
what we do
The Role
We need a product manager to run point on getting Merry Studio to launch—someone who can hold the roadmap, coordinate the people building it, keep the community beta on track, and make sure the fall public launch actually happens. This is a hands-on, in-the-weeds role for someone who wants to help build something real from the inside, working directly with KT.
We're specifically building this role for someone early in their career—recently out of school, not years into a product-management track—who grew up inside AI tools rather than around them. Someone whose instinct, when they want to build something, is to open Claude or ChatGPT or Replit and start prompting their way to a working version, rather than filing a feature request and waiting. That instinct is the actual job here, not a nice-to-have alongside it.
responsibilities
(What You'll Own)
—Publish feed posts, Reels, and Stories on the weekly cadence set by KT's content plan—captions, formatting, tagging, and alt text all handled to spec.
—Own the posting calendar day to day so KT never faces a blank screen or a missed week.
Visual Curation & Grid Strategy
—Select final images and video from every shoot—this is a taste job, not a scheduling job. You decide what makes the cut and what doesn't.
—Sequence posts for grid-level cohesion: color story, pacing, whitespace, and the way one post sets up the next—not just how each post looks alone.
—Maintain the brand's visual palette (warm, cream, taupe, ink) and hold the line on what's on-brand and what isn't, even when a single image is beautiful on its own.
—Run and evolve the Grid & Voice Playbook—the documented curation SOP (image selection through publish) this role owns day to day, updating it as the account and its references grow.
Video & Reels
—Edit short-form video with a restrained, editorial hand—pacing and sound choices that feel curated, not trend-chasing.
—Source and select audio, on-screen typography, and pacing consistent with the brand's references and existing Reels.
Community & Inbox
—Respond to DMs and comments in KT's voice—warm, direct, never generic.
—Flag potential wedding inquiries and route them correctly; this account's highest-value job is turning the right visitor into an inquiry.
Strategic Collaboration
—Read and execute against the weekly content plan and monthly audit; bring back what the plan can't see from behind a desk — real shoot footage, real-time creative judgment, on-the-ground context.
—Sit in on a short weekly check-in with KT to review the coming week and flag anything that needs her creative call.
Cross-Branch Support
—Give light-touch social support to the wider KT Merry ecosystem — @ktmerryeducation, Render Loyalty, Fine Art, and the Refined x KT Merry preset line—per the priority order in KT's brand guide.
Measurement & Reporting
—Maintain the weekly KPI dashboard: follower growth rate, wedding inquiries from Instagram, story completion, link-menu clicks, and top-performing posts.
—Keep bio, Story Highlights, and pinned posts current and aligned to the brand's visitor-priority hierarchy.
WHAT MAKES YOU RIGHT FOR THIS
—A portfolio, not just a resume — 3+ years running Instagram (TikTok a strong plus) for a premium, luxury, or personal-brand account, with real before/after growth or engagement results you can show.
—An exceptional eye — You think in grids, not just posts — color, rhythm, and sequence are instinctive to you, not something you have to be told.
—Editing hands — Confident, tasteful short-form video editing (CapCut, Premiere, or similar)—restraint over trend-chasing.
—Voice discipline — Strong enough writing instincts to recognize when a caption is off-brand, even if you're not the one originating the voice from scratch.
—Comfort inside a system — You can execute inside an established brand guide and weekly planning structure without losing creative spark — structure enables your taste, it doesn't cage it.
—Discretion — You understand luxury positioning—quiet confidence over loud urgency, editorial over promotional.
—Self-direction — Highly organized, deadline-driven, comfortable owning a calendar and reporting numbers weekly without being chased.
—Bonus — Photography or videography capture skills, experience around weddings or luxury events, and familiarity with Meta Business Suite, Monday.com, and scheduling tools (Later, Planoly, or similar).
WHAT THIS ROLE IS NOT
Logistics
—Location: [KT to confirm — remote, based near KT, or hybrid with travel]
—Compensation: [KT to confirm — salary range]
—Travel: [KT to confirm — occasional travel to weddings/editorial shoots for real-time content capture]
—Start date: [KT to confirm]
TO APPLY
KT to confirm process