with KT Merry

I shared a story with the students currently enrolled in the inaugural Abundance Plan course – a tale of how the coronavirus required a pivot on a project I was super-charged to tackle. I could have pressed pause. But instead, I decided to take action in spite of myself. 

In the past, I used to put off another task until it felt unwieldy – updating my website. I would wait until it was embarrassingly outdated, and then begrudgingly tackle a complete makeover on the beast. Why would I wait so long to upgrade? Lots of reasons. Websites are hard work; they’re costly; and they can inspire some serious self-doubt. 

After five major website overhauls, I learned a lot. In the early days, it was just me and a template. These days, I work with my own team plus an entire group of consultants including designers, coders, and copywriters. And here’s the most important lesson I’ve learned:

The biggest mistake people make with their websites is to “build it and forget it.” 
The best websites are continual works in progress.

You should regularly seek feedback, review, and tweak your site. It keeps it looking and feeling fresh, and, often, just a few minor tweaks to your existing site can make the difference between a client who books and one who doesn’t.

now available!